Although search engine optimization (SEO) isn’t a simple subject, getting started doesn’t have to be difficult or costly.
Before you can be called a pro, you need to start somewhere — all you need are easy-to-follow steps to navigate the Google, Yahoo, and Bing requirements.
This short SEO course will walk you through basic SEO concepts and provide you with tools to use later.
Recognize the purpose of SEO.
Businesses have different marketing objectives, but they all want to increase sales, which is what SEO is all about.
SEO is a fundamental type of digital marketing and it helps you rank at the top of search engine results pages (SERPs), resulting in revenue-generating traffic.
Before you can fully comprehend this, you must first comprehend the inner workings of search engines.
Spiders or “bots” crawl the Internet to find, index, and rate sites for Google and other major search engines. When anyone types a search term into a search engine, it returns a list of websites that contain relevant information.
Master the art of keyword research.
Selecting the words you want to rank for — referred to as keywords — necessitates study. You can get your site in front of a larger audience if you choose keywords that people often search for and relevant to your business.
Long-tail keywords, which cover three or more words, and short-tail keywords, including just one or two words, are the two types of keywords. Long-tail keywords narrow the focus of your pages and increase interest.
Long-tail keywords narrow the focus of your pages and increase interest.
If somebody searches “where to purchase magazines,” for example, it is more specific than “magazines,” so you can better cater to their needs.
So, how do you find out what the most common searches are in your industry? As you learn SEO, you use keyword tools like Keywords Anywhere, Solve, and KeywordsFX.
For a little friendly SEO rivalry, you can also look at the keywords your rivals use.
Since you’ll incorporate keywords into your content, names, meta descriptions, and URLs, keywords are important for SEO. Learning how to conduct keyword research is an essential first step in your SEO journey.
Understand the distinction between on-page and off-page SEO.
On-page and off-page SEO are two aspects of SEO. What happens on-page is something you can control when you learn SEO, while what happens off-page is up to other websites.
It’s no surprise that on-page SEO is a more straightforward subject to cover and comprehend. To please tourists and search engine bots, you handle several sections of your pages.
Formatting (such as H1 and H2 tags), keyword use, navigation, URLs, meta descriptions, and image descriptions or alt text are all part of on-page SEO. But it goes well beyond this small set of variables, which necessitates a great deal of time and effort.
It would be best to rely on other people’s perceptions of your online content for off-page SEO. Off-page factors include authoritative links to your blog, mentions of your brand, and social media marketing.
It’s critical to check the boxes on both fronts if you want to be competitive with SEO.