Often, we wonder why some websites manage to attract, retain, and again conquer new niches. Such websites may not have the best design or the best content, and it must be something else.
From mere analysis, it takes a few seconds for a person to make a judgement about something or someone. Similarly, it takes at least four seconds for a visitor to form a conclusion about your website. That means whether to stay or search for an alternative.
If a visitor searches for an alternative, such a bad experience will make him stay away and less likely to recommend your site to other users.
Web Design Mistakes to Look Out For
Several web design mistakes may render your website design unattractive or unimpressive to the visitor. That’s why testing is very crucial before launching a website. It may call for a team to settle down and give their perceptions about a website design in the user’s eyes.
So, these are the possible web design mistakes and how to fix them.
The way you package your website can either overwhelm your visitors or attract them to stay. With the term whitespace, it isn’t only the white space left out but the entire utilization of space on the website.
Using the whitespace professionally results in a cleaner and smart interface which encourages visitors to stay. It generally increases breathability, text legibility, readability, and content organization. Once the visitors are pleased, it attracts them back and will recommend your site to others.
If your whitespace is misused, you can do the following;
- Re-organize your content
- Remain consistent throughout
- Improve the page’s aesthetics with attractive images
You may have a lot to offer, but it’s essential to be precise and clear. Many websites that are user favourites aren’t overloaded with content. It’s because web designers are keen to offer just what the users want.
Generally, users love easy-to-read content and which is self-explanatory. Simple words make the text readable and easy to digest. Therefore, this is what to do;
- Exclude unnecessary content
- Offer skimmable content
- Hide extra content and give an option like “more.”
- Check the tone
Less or Missing Content
It was an earlier practice until Google swept it with its Panda update. The term less or missing content means content that has no value to users. Therefore, craft content as per your users or audience and ensure to provide high-quality content. You can achieve this through;
- Understanding your users
- Following social media trends
- Using correct search terms
- Personalize content
- Follow Google’s Algorithms
- Update content from time to time.
Poor or Unclear Calls-to-Action
CTAs are a must-have if you want to make more sales or increase user engagement. However, misplaced or poor CTAs agitate users and send them away. Here is what to do;
- Choose the right CTAs
- Make them clear and visible
- Position them correctly
- Use contrasting backgrounds
Slow-loading websites cost online retailers at least $2.6 billion annually. Apart from focusing on your website content, navigation, CTAs, speed is another vital aspect to emphasize. Have the user in mind while crafting content or designing your website.