A shelf talker is typically a marketing display element designed to attract the viewer’s attention to a product or promotional offer. Also referred to as shelf managers, they mount on the side of a shelf and catch attention by drawing attention to their main display. This method of promotions has been used by many companies for years and has proven effective in generating interest from potential customers.
This style of advertisement tool can be applied to many different retail environments, including promotional items, display stands and display racks. They are typically used as a part of the product promotion strategy, which includes a range of different types of marketing activities such as media releases, direct mail campaigns, retail displays, product launches and store promotions.
Many companies choose to add shelf edge strips as part of their overall marketing mix to help create an even greater impact on their customers. This type of design can be incorporated into any retail environment, from individual stores to whole store revamping schemes. It can be adapted to suit any size or shape of shelf space and can provide a highly effective solution for enhancing current shelf designs.
Shelf talkers can be used in many ways for business promotion. Here are some of its usages:
- Highlight Product Feature: One of the most common uses for shelf edge strips is to highlight product features. This could be anything from an aluminium lighter to a high-performance screwdriver set. It is commonly used in retail environments and is especially effective for highlighting screws and bolts. It can also be applied to small shelves to act as miniature advertisements, such as those that would normally appear on a gift shelf. They can be custom designed with the help of professional printers such as VC Print.
- Attract Customers:Other uses for shelf talker and shelf barkers are for the purpose of increasing customer attraction. In retail environments, it is sometimes vital that a customer feels like they have “reached out” for something extra. For example, in a high street store, it may be necessary for a customer to feel that they have “come up behind” a shop assistant to ask a question. Installing a shelf wobbler or signage, which acts as the push-button, can make the process of asking for help much easier.
Different Styles of Shelf Talkers to Choose From:
When considering shelf talkers and barkers for retail environments, there are many different styles available to choose from. This can mean that your existing shelf signage may need to be replaced with a higher performance style. Some of the more modern additions to these types of retail signs include LED lighting technology and integrated motion sensors. These have become very popular options, as they do not require the use of electricity and offer a very quick response time.
Who can use shelf talkers?
One of the most popular applications of shelf talkers and barkers in recent years has been in the automotive industry. Self-adhesive shelf edge strips are now becoming commonplace in many car lots. Automotive dealers, car shops, auto-salvage yards and body shops have all seen great success in using these highly effective signs. Moreover, the shelf signage trend is not limited to retail environments. Many manufacturers are finding great success with their new printing products for shelf signage and other purposes.
The reason these self-adhesive products work so well in these settings is that they are very visible and noticeable from a distance. They can also be applied quickly and effortlessly, something that makes them highly suited to any type of retail environment. Online printers such as VC Print have expertise in customizing shelf edge stripes for businesses and can be contacted through its websites.