Video Production For Your Brand – A Must Have! - Hub spot News Video Production For Your Brand – A Must Have!
Video Production For Your Brand – A Must Have!

Video Production For Your Brand – A Must Have!

Since the introduction of television, video media has risen to prominence across the world. Countless pop-up ads on social media platforms explain why marketers are turning more and more towards video production. The rising number of video production house in Delhi depicts the usage of video as the need of the hour. And guess what? Video production is not just for major companies with big advertising budgets. It works perfectly well for companies of all sizes. YouTube is one fine such example of being a top marketing tool for any business. Of late, not just YouTube but gigantic platforms like Facebook, Snapchat, Instagram, and Twitter have incorporated brand video ads on their timeline. 

The ongoing Tokyo Olympics 2020 is a prime example of video being the leading marketing strategy. A popular soft-drink brand is placing its video ad in between the break time, bringing the attention of millions. So, if you’re among the many others looking for a strong brand foothold in the market, video production is the way for you. Marketing is all about reaching a wider audience and video reaches the target audience faster than we think. Job done right, isn’t it?

Having said the above, you might still have doubts. Is video production really worth it? The simple answer to it is a big Yes! Scroll below as we list down good reasons on why you should invest in video marketing right now:

You have your audience’s attention

For as far as we understand, people certainly love watching videos. Technology has made it absolutely convenient for the audience to watch video content. Read the below stats to believe it yourself. 

  • In early 2020, Twitter revealed how it receives 2 billion video views on its platform every single day. The report also stated that tweets with video get 10 times more engagement than those without.
  • In 2017, YouTube’s official blog stated people watch over a billion hours of video content every day. 

Enhances brand communication

Imagine catching your prospective consumer base attention within seconds? This is what a 30 sec video does to your brand. Psychologically, the audience might not have the patience to read a long article. But they would not mind a powerful and full-of-emotions video. Adding visuals of laughter, happiness, shock or any other emotion will stir an unforgettable impression on the audience. 

Faster conversion to sales

Consider the tricks of trade, a video ad has the potential to change a ‘Maybe’ decision into a firm ‘Yes’. This process of conversion of clients fulfils the objective of any branding. A good quality advertisement can initiate conversations among the audience which eventually leads to more conversions. The call-to-action element however may not be that effective with a print ad. 

Popularity on Social Media

If your brand video is able to leave an emotional impact on the audience’s mind, higher are the chances of them sharing it. The increase in the number of Facebook/Instagram or Twitter shares only strengthens your brand visibility. This indirect marketing from the consumer’s end with no brand cost involved serves as an added benefit. The challenge of making a promotional content look original also diminishes with a well-crafted video ad. 

Gains SEO Ranking

Much like the audience, Google loves videos too. When compared to a text-based article, videos allow to upsurge the time spent by visitors on a brand site. The increase in time is an indicator to search engines that your brand site has excellent content. So, in a summary, your search ranking improves with an effective video ad. 

Easy communication

Videos are usually self-explanatory. Unlike text or words, describing your thoughts through videos is comparatively easier. It especially comes handy while launching a new brand. Video marketing can explain everything. To up the entertainment quotient, you can add the current trend of animation to simplify things.

Great ROI

Saved the best advantage for the last. To get you even more excited about video production, 82% of businesses will tell you that video provides good return on investment. Though it’s not an economical task, an effective video pays back big time. For brands with big advertising budgets, a greater ROI makes the cost worth it. 

Another good news is that online video editing tools are improving and becoming more affordable. This is a boon for small business owners. Someone with a little bit knowledge of video production and editing, can curate great videos with minimal cost. 

We’re assuming that you’re now convinced to make your next brand video. Are you facing the challenge of not having enough resources that goes into creating and marketing videos? Look no further. Our well-equipped video production house in Delhi is your answer to creative video production paired with strategic marketing thinking. We’re rooting for this win-win combination!

Since the introduction of television, video media has risen into prominence across the world. Countless pop-up ads on social media platforms explain why marketers are turning more and more towards video production. The rising number of video production house in Delhi depicts usage of video being the need of the hour. And guess what? Video production is not just for major companies with big advertising budgets. It works perfectly well for companies of all sizes. YouTube is one fine such example of being a top marketing tool for any business. Off late, not just YouTube but gigantic platforms like Facebook, Snapchat, Instagram and Twitter have incorporated brand video ads on their timeline. 

The on-going Tokyo Olympics 2020 is a prime example of video being the leading marketing strategy. A popular soft-drink brand is placing its video ad in between the break time, bringing the attention of millions. So, if you’re among the many others looking for a strong brand foothold in the market, video production is the way for you. Marketing is all about reaching a wider audience and video reaches the target audience faster than we think. Job done right, isn’t it?

Having said the above, you might still have doubts. Is video production really worth it? The simple answer to it is a big Yes! Scroll below as we list down good reasons on why you should invest in video marketing right now:

You have your audience’s attention

For as far as we understand, people certainly love watching videos. Technology has made it absolutely convenient for the audience to watch video content. Read the below stats to believe it yourself. 

  • In early 2020, Twitter revealed how it receives 2 billion video views on its platform every single day. The report also stated that tweets with video get 10 times more engagement than those without.
  • In 2017, YouTube’s official blog stated people watch over a billion hours of video content every day. 

Enhances brand communication

Imagine catching your prospective consumer base attention within seconds? This is what a 30 sec video does to your brand. Psychologically, the audience might not have the patience to read a long article. But they would not mind a powerful and full-of-emotions video. Adding visuals of laughter, happiness, shock or any other emotion will stir an unforgettable impression on the audience. 

Faster conversion to sales

Consider the tricks of trade, a video ad has the potential to change a ‘Maybe’ decision into a firm ‘Yes’. This process of conversion of clients fulfils the objective of any branding. A good quality advertisement can initiate conversations among the audience which eventually leads to more conversions. The call-to-action element however may not be that effective with a print ad. 

Popularity on Social Media

If your brand video is able to leave an emotional impact on the audience’s mind, higher are the chances of them sharing it. The increase in the number of Facebook/Instagram or Twitter shares only strengthens your brand visibility. This indirect marketing from the consumer’s end with no brand cost involved serves as an added benefit. The challenge of making a promotional content look original also diminishes with a well-crafted video ad. 

Gains SEO Ranking

Much like the audience, Google loves videos too. When compared to a text-based article, videos allow to upsurge the time spent by visitors on a brand site. The increase in time is an indicator to search engines that your brand site has excellent content. So, in a summary, your search ranking improves with an effective video ad. 

Easy communication

Videos are usually self-explanatory. Unlike text or words, describing your thoughts through videos is comparatively easier. It especially comes handy while launching a new brand. Video marketing can explain everything. To up the entertainment quotient, you can add the current trend of animation to simplify things.

Great ROI

Saved the best advantage for the last. To get you even more excited about video production, 82% of businesses will tell you that video provides good return on investment. Though it’s not an economical task, an effective video pays back big time. For brands with big advertising budgets, a greater ROI makes the cost worth it. 

Another good news is that online video editing tools are improving and becoming more affordable. This is a boon for small business owners. Someone with a little bit knowledge of video production and editing, can curate great videos with minimal cost. 

We’re assuming that you’re now convinced to make your next brand video. Are you facing the challenge of not having enough resources that goes into creating and marketing videos? Look no further. Our well-equipped video production house in Delhi is your answer to creative video production paired with strategic marketing thinking. We’re rooting for this win-win combination!

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