Ads are the most important thing to a business. To increase sales and engagement, you need to invest your time in creating and making those ads more engageable and pleasing.
There are a lot of forms of ads, but you should mainly focus on creating custom sales videos.
According to a report, 97% of video marketers claim that videos improve customers’ understanding of the product or the service.
In addition, 76% of them reported that videos helped them increase their sales.
You must first understand what makes a video ad effective and how to create one.
5 Tips on Creating a Video Ad
- Have a Great Intro
Most users skip ads after the first five-second on Youtube. To prevent this from happening to your ad, count the first five seconds.
Create an excellent and engaging introduction. It should have an impact and capture the audience’s attention.
Make an effort and invest your time in these few seconds to hook the audience, like giving a relatable problem or common problem.
- The Topic Should be Interesting
Just say you manage to hook the viewers’ attention with your introduction; the next question is how to keep them captive to the very end. The answer is simple; You should design your videos in a way that brings their curiosity out of them.
The challenge of creating a video is to make an uninteresting topic interesting. People would like it more if your videos were like a talk show rather than news.
If your custom sales videos are more like a boring monologue explaining what your products and services are, chances are, viewers will skip them right away.
- Keep it Short
TikTok has risen in popularity because it offers short videos, unlike Youtube, which often has long videos.
According to statistics, short videos have higher audience retention than longer ones.
People don’t have much time on their hands, so they relatively open TikTok to watch shorter videos than to watch 20-minute-long videos on Youtube.
According to a survey by Google, 30-second ads have the highest view-through rate for numerous people who watched the entirety of the ad.
- Video Ads Should be in In-sync With Your Brand
If your brand represents coolness and refresh, you can’t just make a partying video ad.
In creating a campaign, you must first know your audience and goals. Then create content that will satisfy those goals and appeal to your target audience while keeping your company’s core values.
It will make loyal customers to your brand because your values may appeal to them. You don’t want to produce an advertisement that contradicts the reason they fell in love with your brand in the first place.
Many brands create their ads not as an ad but more like exciting videos that the viewers want to watch.
- Use a Call to Action at the End
The ending of the video is as essential as the beginning. Custom videos aim to sell a product or encourage people to do an action.
At the end of the video, you should include links showing how the users can visit your site or buy the product you sell or the services you offer.
Video advertisements are one of the most effective promotional media accessible to businesses today. That being said, making video advertising succeed requires a tremendous amount of effort. Most of the time, you’ll have to test and tweak numerous advertising methods before you figure out what works best for your target demographic. Finally, however, you will see great results from your video marketing efforts.